Network Marketing Online
Network marketing online has seen significant increases over the years. The more traditional, offline advertising strategy, word-of-mouth, on the other hand, is somewhat becoming obsolete (due to its inefficiency in this digital day and age). This article discovers some of the ways to market your MLM opportunity on the Net.
Social media marketing seems to be the first choice for network marketers, as it's a great way to connect with your target audience and build your network marketing online business. When they subscribe to your Facebook page, Twitter status, LinkedIn profile, or YouTube channel - they'll get instant notifications on any updates regarding you or your MLM opportunity. You will, of course, have to frequently share, tweet, exchange, and post new content in order to keep viewers engaged and in tune with what's going on.
Video-sharing sites like YouTube especially enable you to form a bond with subscribers as visual, audio, and even written subject matter can be included in each video you will upload. People understandably need to trust (and even know & like) whoever they're going into business with, and, therefore, prefer to both see and hear who they'll be buying from and/or enrolling under. If you truly believe that you can assist your downline in succeeding in multi-level marketing, then there shouldn't be too much hesitation with regards to presenting yourself in front of a camera (displaying presentations and so forth).
Blogging (through your own domain) is a lot like social media marketing except that you own the traffic. What this means is that potential leads will have to visit your blog (associated with your own Web address, eg: myblog.com) to get more information. For those of you unfamiliar with the term, a blog can be described as a combination of a daily newspaper and a website, as for each article uploaded, the associated time & date it was created is also posted. Although it works well in conjunction with social media marketing, I'd say it's a step above solely using Facebook, Twitter, Linked In, and YouTube to promote your network marketing online opportunity.
The problem with the first two is that when you stop working, so does the traffic. Those methods don't really provide a means to draw traffic on auto-pilot, which is where a large part of your efforts should be placed. And to add insult to injury, since you'll most likely be trying to entice random people to check out your offer... the traffic itself won't be very targeted (meaning zoomed in on your particular ideal client).
If you want to attract highly qualified leads on a daily basis (who are already pre-sold to your offer because they found you), I suggest building a website which is fully-optimized for major search engines (like Google, Yahoo, and Bing). Not only will it pull in warm-to-buy-and-sign-up leads, it will help to position yourself as an expert in the field. The option of having a blog will still be there, as it can (at any time) be integrated seamlessly as a sub-domain to your existing website (eg: blog.mywebsite.com).
Social media marketing tactics can still serve a purpose, as it's a way of infiltrating the Internet from a different angle - but organic SEO is recommended to be your primary method of advertising. You'll simply redirect your friends, fans, and other connections to the new website - which will be your centre of business. Contrary to the generic, replicated website your network marketing online opportunity includes with yearly subscription, this new environment allows you much more control and the possibility to clearly display your offer to prospects (in a way which is unique to you).
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